On April 22, the X Product Manager and Solana Consultant Nikita Bier released this morning the new function of X, " Custom Timelines " , which allows users to fix specific topics on their home page tabs and supports more than 75 topics of interest, helping users to explore in depth the subdivisions of content. In its promotional video, the meme theme block uses the Flork image as logo。

Currently, X Premium members using iOS client can add this custom line:

Because the meme theme block uses the Flork image as logo. As a result of this, Meme, also known as the Taifung Ecology, rose 17 times every day. According to GMGN, the market value of FLOrk is now reported at $8.4 million。

This feature, which is highly relevant to meme, comes at the time of the release of the "spacedog" Asteroid, which triggers the ETH Internet meme currency heat, superimposes the Cashtag that previously allowed users to view stock and encrypt asset data directly in the time line, and the mood of players becomes optimistic:

this time, will there really be a meme season

TO ANSWER THAT QUESTION, WE NEED TO LOOK AT WHY X WAS INTRODUCING THIS FUNCTION。

meme is important for X

According to Amra & Elma data, in 2026, with the implementation of a comprehensive reform of X brands and algorithms, the platform now accounts for 66 per cent of all content with more than 100,000 exposures, of which meme on political and cultural topics is transmitted the fastest, with an average of 4,200 messages per viral transmission. Meme content is quite important on X, and about 60% of viral transmission tweets are based on meme。

In fact, not just for X, meme content, but for all social media. According to Forms.app 2025, more than a million memes are shared every day on Instagram alone. According to Meme Gen AI, 70% of TikTok users are actively involved in video interactions similar to expression kits。

meme has long been a part of the daily lives of contemporary human beings, especially young people, and has emerged and passed on in various media and chat software. it is both a daily entertainment and a conveyor of emotion, culture and even fashion。

whoever stands at the top of the meme-transmitting chain, it's up to the young man. according to the meme-gen.ai report, the majority of facebook users are between the ages of 18 and 34, representing approximately 65 per cent of all facebook viewers。

In March of this year, Nikita Bier, the X-Producer, criticized the use of video games as a tweet of war videos to send false information, and demonstrated the importance he attaches to meme content:

"Don't pretend to be a war video anymore. All of our GPUs are testing and tagging these fake videos that could be used to show more interesting meme on timeline."

meme can influence politics. Trump’s attempted assassination at the 2024 election rally and the blood stains on his fists shouting “Fight!” became the hottest meme on X in a moment, and the supporters used it to symbolize “resistence” to strengthen Trump’s image of the “fighter” and to rapidly raise his popularity as a central symbol of his 2024 campaign。

meme is one of the most recent and effective brand marketing methods. At the end of March 2026, a truck transporting from Italy to Poland disappeared in transit, carrying approximately 12 tons (articles 413,793) of F1 limited version of KitKat chocolate was stolen。

I didn't know this had become one of the hottest meme in the past time, a bunch of meme created by finding a murderer. This tweet, for example, goes through 137,000 and repeats 13,000。

Other brands are also involved in the KitKat robbery, which interacts across brands in a meme way. For example, Domino's British X account announced with a joke that they would start selling KitKat pizza, and the tweets received 226,000 praises and 19,000 forwards。

KitKat's official X account also uses the hot iron to launch the Stolen KitKat Barcode Tracker, which allows users to scan their home chocolates to see if they come from stolen batches, and to turn a bad one into interactive marketing。

meme is important. what about meme coins? is this lee okay

meme good money

First of all, this X-update custom timeline actually contains the "encrypted currency" classification directly。

this means that there is little direct correlation between the meme classification and the meme currency and that there is a greater tendency to display high-quality meme content to users to keep them。

AFTER ALL, WE'RE USED TO THE QUICK BROWSING PATTERN OF THE NEXT ARTICLE, WHICH X DIDN'T DO INTUITIVELY BEFORE. USERS CAN USUALLY ONLY SEARCH AND BROWSE THEIR OWN CONTENT CODE OF INTEREST. IF THERE IS A SPECIFIC BROWSING TENDENCY, ONLY THE HOTTEST, NEWS AND MOVEMENT THREE OPTIONS ARE PROVIDED IN THE SEARCH COLUMN。

Now, by moving this function directly to timeline, X means that the user comes in a little bit, that the content is right around the plate of his own interest, and it's more detailed -- for example, you're just a basketball fan, and you don't have to read a bunch of irrelevant football, baseball, etc. in a general "sport" tweet。

so, meme sorted the timeline, wouldn't it interest meme at all? no, it'll still offer some good。

this will particularly benefit meme accounts that are good at meme image/video production and long-run. on my meme timeline, tweets from meme like wujak/joe/net appear:

the commonality of these accounts, however, is that they do not refer directly to their tokens in tweets, but rather focus on long-term adherence to high-quality meme content, attracting browsing and attention and eventually transforming。

for this type of token, the emergence of a meme classification timeline provides them with a more direct entry point and is expected to increase the browser/holder conversion rate。